NK : 30 Year Guarantee (2)

Gifts that last.

Published On
May 18, 2011

Editor's Pick

Swedish luxury department store NK uses some disappointed youngsters to promote its products that last, in this print effort out of Garbergs. For a limited period of time, the store has promised to extend its money back guarantee from 30 days to 30 years to demonstrate that its goods are "future classics" that will stand the test of time. While the kids in the ads may seem disappointed now, their expressions may change in about a decade or two.

Credits

Date
May 18, 2011
Client:
NK
Art Director:
Johan Wilde
Copywriter:
Rebecka Osvald
Graphic Designer:
Beatrice Sztanska
Stylist:
Martin Bergstrom
Media Agency:
Scream
Brand:
NK
Art Director:
Lotta Marlind
Copywriter:
Johanna Reis
Photographer:
Thomas Klementsson
Photo Producer:
Helena Modin Blomberg
Agency:
Garbergs

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Project Type