Do not read about this campaign for Little Caesars.
Jul 29, 2012
The lure of the forbidden plays a key role in BFG9000's latest campaign for Little Caesar's Pizza, which starts out with a mysterious radio ad that strongly urges listeners not to call a specific number (1-800-trylittlec). If you take the bait, a message then forbids you to go to special website that gives some very strict orders to not input your address. What happens then? Well, youll just have to break the rules to find out.