Nike Golf : No Cup is Safe
Rory v. Tiger.
Published On
Jan 14, 2013
Editor's Pick
Nike Golf's new spokesperson, Rory McIlroy, and elder Tiger Woods play a few rounds of golf in the latest spot for the brand from Wieden & Kennedy Portland, produced by Hungry Man and directed by Wayne McClammy. The brand Monday officially anounced its sponsorship of McIlroy -- he will begin wearing the company's equipment and apparel this week in the UAE. While the terms of the deal are secret, the New York Times reports that it might be worth $100 million over five years, to $250 million over 10 years. Is it us or is Woods looking a little green in this spot?
Credits
- Date
- Jan 15, 2013
- Brand :
- Nike Golf
- Client :
- Nike Golf
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Don Shelford
- Creative Director :
- Tyler Whisnand
- Copywriter :
- Shaine Edwards
- Art Director :
- Derrick Ho
- Producer :
- Felicia Glover
- Executive Creative Director/Production :
- Susan Hoffman
- Executive Creative Director/Production :
- Mark Fitzloff
- Executive Agency Producer :
- Ben Grylewicz
- Production Company :
- Hungry Man
- Executive Producer :
- Dan Duffy
- Sound and Music :
- Search Party
- Song :
- Jungle Jump
- Producer :
- Sara Matarazzo
- Director :
- Wayne McClammy
- Editor :
- Matthew Hilber
- Assistant Editor :
- Eric Hill
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Project Type
