Nike Golf : No Cup is Safe

Rory v. Tiger.

Published On
Jan 15, 2013

Editor's Pick

Nike Golf's new spokesperson, Rory McIlroy, and elder Tiger Woods play a few rounds of golf in the latest spot for the brand from Wieden & Kennedy Portland, produced by Hungry Man and directed by Wayne McClammy. The brand Monday officially anounced its sponsorship of McIlroy -- he will begin wearing the company's equipment and apparel this week in the UAE. While the terms of the deal are secret, the New York Times reports that it might be worth $100 million over five years, to $250 million over 10 years. Is it us or is Woods looking a little green in this spot?

Credits

Date
Jan 15, 2013
Brand:
Nike Golf
Client:
Nike Golf
Agency:
Wieden & Kennedy-Portland
Creative Director:
Don Shelford
Creative Director:
Tyler Whisnand
Copywriter:
Shaine Edwards
Art Director:
Derrick Ho
Producer:
Felicia Glover
Executive Creative Director/Production:
Susan Hoffman
Executive Creative Director/Production:
Mark Fitzloff
Executive Agency Producer:
Ben Grylewicz
Production Company:
Hungry Man
Executive Producer:
Dan Duffy
Sound and Music:
Search Party
Song:
Jungle Jump
Producer:
Sara Matarazzo
Director:
Wayne McClammy
Editor:
Matthew Hilber
Assistant Editor:
Eric Hill

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Project Type