Fiat : No Dream Limit
A whirlwind journey.
Published On
Nov 07, 2012
Editor's Pick
Gorgeous animation in a bold, graphic-novel style make this spot by Doner and Superfad for Fiat 500 a must watch. "No Dream Limit" focuses on the endless possibilities for customization the new Fiat offers, via a surreal, seamless journey taken by two custom Fiat 500 cars: the Beach Cruiser, and the Cafe Racer.
The production company developed 3D rendering styles for the cars, depending on the environment shown. For example, toon-shaded line art is used for the Beach Cruiser model, and a higher contrast, graphic chrome look is employed for the Cafe Racer. At the end, the animated cars transition into real photos.
Credits
- Date
- Nov 08, 2012
- Brand :
- Fiat
- Client :
- Fiat
- Agency :
- Doner
- Production Company :
- Superfad
- Managing Director :
- Kevin Batten
- Executive Producer :
- Darren Jaffe
- Line Producer :
- Nate Occhipinti
- Post Production :
- Superfad
- Director :
- Jason Cook
- Designer :
- Angela Ko
- Designer :
- Yuki Yamada
- Designer :
- Sandy Chang
- CG Lead :
- Kevin Walker
- 3D :
- Sarah Wolfe
- 3D :
- Kimberly Im
- 3D :
- Andy Kim
- 3D :
- Kevin Walker
- 3D :
- Josh Kohlmiere
- 3D Modeling :
- DeAndre Moore
- 3D Modeling :
- Greg Oppman
- 2D Animation :
- Song Kim
- 2D Animation :
- Taik Lee
- 2D Animation :
- Anastacio Gallardo
- Storyboard :
- Song Kim
- Composite :
- Trix Taylor
- Composite :
- Sandy Chang
- Composite :
- David Do
- Composite :
- Anastacio Gallardo
- Executive Producer :
- Darren Jaffe
- Producer :
- Nate Occhipinti
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