This Bar Will Only Serve You Ice If You Share WWF's Global Warming Message
An Unusual Way to Highlight Melting Polar Icecaps
Aug 31, 2017
WWF Adria, the Croatian branch of the environmental charity, is getting people in the region to share a message about melting polar ice caps in an unusual way; denying them ice in their drinks.
Agency Bruketa & Zinic OM has been running a summer campaign in bars in Belgrade and Zagreb where drinks are served without ice. A WWF straw and a sign was put inside the glass saying: "Wondering why there's no ice? It would be much cooler if you did something about global warming."
The customer could then obtain their ice only by sharing a photo of their drink, and tagging WWF Adria. There was further information about global warming on a leaflet on their table, including tips on how to reduce your energy consumption.