Creative agency Let There Be Dragons, along with Best Friends Animal Society and a host of ad creatives including Lee Clow are behind No Kill Los Angeles, a movement to turn the City of Angels into a no-kill city in five years.

Last year, more than 17,000 treatable and adoptable animals were put down by L.A. shelters, says the 'manifesto' video, which puts together black and white images of soulful puppy eyes and furry little kittens.

The print effort includes posters that will be put around Los Angeles, each with a nicely shot photograph of an animal, along with the graphic NKLA placed alongside. Check them all out on the right.