Seat Celebrates All the Things We'd Lose If We Could Teletransport

Spanish Car Spot Looks at the Joy of Driving From a Different Angle

Published On
Feb 04, 2015

Editor's Pick

This Spanish ad for the Seat Ibiza celebrates the joy of driving, but from a quirky angle. The spot opens with the fact that in 2009, an atom was teletransported for the first time. This is followed by a question: what would we lose if we could teletransport everywhere?

It's kind of a convenient opener for what happens next, yet it's a treat to watch: a series of well-edited scenes showing all the little things that wouldn't happen any more -- including little kids making faces out of car windows, falling asleep on long car journeys, dogs poking their heads out of windows and pranks at the car wash. All this is set to Supertramp's "Give a Little Bit." We finish with the tagline: "We'll get there sooner, but it will be way more boring."

The ad was created by Lowe & Partners' Lola, Madrid, with production by Canada and director Erik Morales.