Newcastle Brown Ale : #NoBollocks Subtexter

What are you really saying?

Published On
Dec 05, 2012
#NoBollocks Subtexter

Editor's Pick

Newcastle Brown Ale, along with Droga5, continue on their mission to take the bull caca out of beer advertising and its snooty cultural counterparts with the #NoBollocks Subtexter Facebook app. It allows you to take photos of tropical sunsets, suntan-oil slicked skin and fancy feasts, and inscribe upon them what you're really trying to say by broadcasting them to the social media-verse. To support the app, on December 10 the agency will create street art murals in Williamsburg, Brooklyn and install in-bar goodies like coasters and tap handles in local establishments.


Dec 06, 2012
Brand :
Newcastle Brown Ale
Client :
Newcastle Brown Ale
Agency :
Droga5-New York
Chairperson :
David Droga
Executive Creative Director :
Ted Royer
Executive Creative Director :
Nik Studzinski
Art Director :
Jonas Ahlen
Art Director :
Karen Land
Copywriter :
Johan Gerdin
Copywriter :
Ant White
Head of Integrated Production :
Sally-Ann Dale
Executive Interactive Producer :
Lindsey Slaby
Interactive Producer :
Danielle Mund
Technical Director :
David Justus
Interactive Designer :
Ryan Hoelting
UX Designer :
Eileen Tang
Strategist :
Matthew Gardner
Head of Digital Strategy :
Chet Gulland
Digital Strategist :
Nick Maschmeyer
Interactive Production Company :
Solarsilk Interactive, Inc.
Director, Technology :
Scott Leisawitz
Executive Print Producer :
Cliff Lewis
Senior Print Producer :
Jeannie O'Toole
Studio Artist :
Chris Thomas
Graffiti Artist :
Jose Aurelio Baez
Photographer :
Paul McGeiver
Director, Strategy :
Tom Naughton
Posting Company :
Colossal Media

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