Newcastle Brown Ale : #NoBollocks Subtexter

What are you really saying?

Published On
Dec 06, 2012

Editor's Pick

Newcastle Brown Ale, along with Droga5, continue on their mission to take the bull caca out of beer advertising and its snooty cultural counterparts with the #NoBollocks Subtexter Facebook app. It allows you to take photos of tropical sunsets, suntan-oil slicked skin and fancy feasts, and inscribe upon them what you're really trying to say by broadcasting them to the social media-verse. To support the app, on December 10 the agency will create street art murals in Williamsburg, Brooklyn and install in-bar goodies like coasters and tap handles in local establishments.

Credits

Date
Dec 06, 2012
Brand:
Newcastle Brown Ale
Client:
Newcastle Brown Ale
Agency:
Droga5-New York
Chairperson:
David Droga
Executive Creative Director:
Ted Royer
Executive Creative Director:
Nik Studzinski
Art Director:
Jonas Ahlen
Art Director:
Karen Land
Copywriter:
Johan Gerdin
Copywriter:
Ant White
Head of Integrated Production:
Sally-Ann Dale
Executive Interactive Producer:
Lindsey Slaby
Interactive Producer:
Danielle Mund
Technical Director:
David Justus
Interactive Designer:
Ryan Hoelting
UX Designer:
Eileen Tang
Strategist:
Matthew Gardner
Head of Digital Strategy:
Chet Gulland
Digital Strategist:
Nick Maschmeyer
Interactive Production Company:
Solarsilk Interactive, Inc.
Director, Technology:
Scott Leisawitz
Executive Print Producer:
Cliff Lewis
Senior Print Producer:
Jeannie O'Toole
Studio Artist:
Chris Thomas
Graffiti Artist:
Jose Aurelio Baez
Photographer:
Paul McGeiver
Director, Strategy:
Tom Naughton
Posting Company:
Colossal Media

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Project Type