Newcastle Brown Ale : #NoBollocks Subtexter
What are you really saying?
Published On
Dec 05, 2012
Editor's Pick
Newcastle Brown Ale, along with Droga5, continue on their mission to take the bull caca out of beer advertising and its snooty cultural counterparts with the #NoBollocks Subtexter Facebook app. It allows you to take photos of tropical sunsets, suntan-oil slicked skin and fancy feasts, and inscribe upon them what you're really trying to say by broadcasting them to the social media-verse. To support the app, on December 10 the agency will create street art murals in Williamsburg, Brooklyn and install in-bar goodies like coasters and tap handles in local establishments.
Credits
- Date
- Dec 06, 2012
- Brand :
- Newcastle Brown Ale
- Client :
- Newcastle Brown Ale
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Executive Creative Director :
- Ted Royer
- Executive Creative Director :
- Nik Studzinski
- Art Director :
- Jonas Ahlen
- Art Director :
- Karen Land
- Copywriter :
- Johan Gerdin
- Copywriter :
- Ant White
- Head of Integrated Production :
- Sally-Ann Dale
- Executive Interactive Producer :
- Lindsey Slaby
- Interactive Producer :
- Danielle Mund
- Technical Director :
- David Justus
- Interactive Designer :
- Ryan Hoelting
- UX Designer :
- Eileen Tang
- Strategist :
- Matthew Gardner
- Head of Digital Strategy :
- Chet Gulland
- Digital Strategist :
- Nick Maschmeyer
- Interactive Production Company :
- Solarsilk Interactive, Inc.
- Director, Technology :
- Scott Leisawitz
- Executive Print Producer :
- Cliff Lewis
- Senior Print Producer :
- Jeannie O'Toole
- Studio Artist :
- Chris Thomas
- Graffiti Artist :
- Jose Aurelio Baez
- Photographer :
- Paul McGeiver
- Director, Strategy :
- Tom Naughton
- Posting Company :
- Colossal Media
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Project Type