View The World Through Real Ray-Ban Filters

DDB Brussels Puts Colored Filters onto Tram Windows

Published On
Aug 29, 2013

Editor's Pick

Trams in Ghent, Antwerp and Brussels are letting you use filters to view the world -- and not via a fancy app. Ray-Ban promoted its polarized color lenses via an installation by DDB Brussels that pasted filters onto the windows of those trams, so you could look out onto the world in a special way. using #nofilterjustrayban, travelers are encouraged to share their experiences.

Credits

Date
Aug 29, 2013
Brand:
Ray-Ban
Client:
Ray-Ban
Agency:
DDB-Brussels

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Project Type