Saatchi L.A. : Nog Pong

Make them chug it.

Published On
Dec 13, 2010

Editor's Pick

Egg Nog meets Beer Pong in Saatchi L.A.'s 2010 holiday greeting. The agency teamed with Nike Chalkbot developers DeepLocal to create NogPong, an online party game in which visitors control a robot, the Nogbot, to shoot ping pong balls into cups of Egg Nog, which Saatchi staffers will then have to chug. Players can also trashtalk the Saatchi employees by tweeting to @NogPong. The game will be running from December 14 to 17, between 11 am and 7 pm PST. For every pong shot made, Saatchi will make donations to The Amanda Foundation, Free Arts for Abused Children and New Directions.

About

Credits

Date
Dec 14, 2010
Brand:
Saatchi L.A.
Client:
Saatchi L.A.
Agency:
Saatchi & Saatchi-LA
Executive Creative Director:
Mike McKay
Creative Director:
Michael Tabtabai
Copywriter:
JD Beebe
Director, Integrated Production/Multimedia:
Tanya LeSieur
Associate Integrated Producer:
Andrew Slough
Creative Technology Director:
Christopher Kief
Technology Lead:
Luke Grannis
User Experience Designer:
Shaelyn Clements
Project Manager:
Bob Gannon
Robot Development Partner:
Deeplocal
Robot Development Team:
Nathan Martin
Robot Development Team:
Patrick Miller
Robot Development Team:
Heather Estes
Music:
APM & South
Executive Integrated Producer:
David Evans
Art Director:
Jonathan Granewich

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Project Type
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