Party platter staple and Frito-Lay brand Tostitos is fighting the good fight for fun in a new campaign from Element 79 and Mekanism.

The interactive initiative reveals the inner workings and shady practices of the fictitious NOLAF, or National Organization for Legislation Against Fun, who through a blowhard executive director with a bad combover and several "research & development" videos, show the adverse "fun" effects of eating Tostitos chips.

Along with several amusing case studies in the R&D room, as well as an orientation session, visitors can get a full-screen view of the interactive conference room where the NOLAF executive director fields questions from a variety of characters, offering them advice on how to have less fun. Here, users can click any one of the seated audience members to check out each question and hear the host's demotivating answers.