Dentsu Shows You How Much Toshiba's New Vacuum Sucks

Clever use of an escalator demonstrates product power

Published On
Apr 23, 2013

Editor's Pick

Dentsu Tokyo uses an upwards-moving elevator (although a downwards one could have worked too) to demonstrate the sucking power of Toshiba's Torneo V vacuum cleaner in a March stunt at the Yachiyodai station near Tokyo.

Credits

Date
Apr 24, 2013
Brand :
Torneo
Client :
Torneo
Agency :
Dentsu-Tokyo
Chief Creative Officer :
Kenichiro Matsumoto
Chief Creative Officer :
Shunji Suzuki
Chief Creative Officer :
Hiroshi Kobayashi
Chief Creative Officer :
Emiko Nakanishi
Creative Director :
Makoto Takeuchi
Creative Director :
Masumi Nakazawa
Copywriter :
Yoji Sakamoto
Art Director :
Taiki Kawase
Producer :
Kosuke Takahira
Producer :
Yukiaki Furukawa
Art Buyer :
Junko Iwahashi
Art Buyer :
Mai Ishiwata

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Project Type