JC Penney : Nooo
Sales can be frustrating.
Editor's Pick
JCPenney's big rebrand, which includes a new look for the retailer's store, new pricing strategies, and new advertising, has taken off, and to tease the campaign is some cool TV and digital work from Mother New York.
Playing off of JCPenney's new approach that emphasizes simpler shopping, the television spot shows everyday shoppers screaming "Nooo" when they encounter typically complicated sale prices.
An accompanying Facebookgame will ask visitors to engage in another complicated sale -- cutting out tons of coupons and lining up at strange times -- in order to get a percentage off some merchandise. There's also a "No-Meter" which you can scream into to measure your level of frustration.
Read more about the JCP brand's reinvention effort here.
Credits
- Date
- Jan 25, 2012
- Brand :
- JC Penney
- Client :
- JC Penney
- Agency :
- Mother-New York
- Creative :
- Josh Engmann
- Creative :
- Kyle Harman
- Creative :
- Stacey Smith
- Creative :
- Leigh Masters
- Creative :
- Paul Malmstrom
- Creative :
- Bobby Hershfield
- Strategist :
- Phil Graham
- Mother :
- Julia Shapiro
- Mother :
- Aarti Thiagarajan
- Agency Broadcast Producer :
- Liz Graves
- Agency Digital Producer :
- Ernie Klein
- Broadcast Production :
- Interrogate
- Executive Producer :
- Jeff Miller
- Producer :
- Dave Bernstein
- Director :
- Bart Timmer
- Editor :
- Avi Oron at Bikini
- Telecine :
- The Mill
- Flame Artist :
- Bikini Edit
- Digital Production :
- Squarewave
- Lead Developer :
- Marc Leuchner
- Developer :
- Mike Wislocki
- Animation :
- David Grimes
- Animation :
- David SanAngelo
- Audio Post :
- Sonic Union
- Mixer :
- Michael Marinelli
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