NORDSTROM x MODIFLY

Published On
Jul 29, 2020

Description

With the consumer perception of retail changing, Nordstrom was looking to open new experiences based around convenience and technology. after 3 failed attempts of launching the 'Nordstrom Local' experience, Modifly and Nordstrom partnered to take a new approach. Modifly came up with an idea of a LA themed party hosted and promoted by fashion influencers and partnered with brands like Pressed Juice and UGG. Modifly promoted the 'Nordstrom Local' experience and provided incentives like free UGG slippers and Nordstrom Gift cards.

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