Project strength

Published On
May 26, 2020


In early April 2020, Northwell Health and StrawberryFrog launched the Project Strength campaign as the coronavirus started to surge in New York. It features New York’s front line healthcare heroes as Freja The Dragon’s original song “Give You All My Love” plays in the background. Our teams banded together to not only find the right imagery for the spot, but even to create some of our own as we embraced the “maker” culture at StrawberryFrog. As of May 5, 2020 the Project Strength campaign generated 28 donations totaling $225,700.