Norton Links Your Mobile and Your Computer to Teach You About Privacy

Multi-Screen Experience Lets You 'Hack' Others' Phones

Published On
Oct 16, 2013

Editor's Pick

Your phone isn't secure. And you'll probably throw it away or at least never even attempt to connect it to a public Wi Fi once you experience this super-cool digital project from Leo Burnett Chicago, for Norton.

"Enjoy Your Privacy" hooks up your phone and computer in an integrated experience so you can watch seven fictitious characters going about their daily lives, and gain access to their phones to read their messages, photos, emails and bank statements.

It's effective, especially since your phone turns into those characters' phones, so you feel like you're really snooping into someone's life. And it's made even more effective when you realize how easy it is for your phone to be hacked, considering how often we leave our devices unprotected.

Credits

Date
Oct 16, 2013
Brand:
Norton
Client:
Norton
Agency:
Leo Burnett
Chief Creative Officer:
Susan Credle
Executive Vice President, Executive Creative Director:
Dave Loew
Executive Vice President, Executive Creative Director:
Jon Wyville
Vice President/Creative Director:
Rainer Schmidt
Vice President/Creative Director:
Tohru Oyasu
Senior Vice President, Group Executive Producer:
Rob Tripas
Director:
Mark Malloy
Digital Production:
Jam3
Digital Audio:
Apollo Studios
Visual Effects/SPX:
Method
Visual Effects/SPX:
567vfx
Editorial:
Whitehouse
Editorial:
Method
Music:
Human
Director, Photography:
Crighton Bone
Senior Producer:
Topher Cochrane
Production Company:
Smuggler

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Project Type