Au Bon Pain : Nose Posters

" 'Au bon pain' literally translates to 'of good bread,' " says BBDO/New York writer Tommy Troncoso, and "after all, the nose knows good bread."
No digital simulation, this poster campaign features actual Au Bon Pain breads, cropp

Published On
Aug 31, 2006

Editor's Pick

" 'Au bon pain' literally translates to 'of good bread,' " says BBDO/New York writer Tommy Troncoso, and "after all, the nose knows good bread." No digital simulation, this poster campaign features actual Au Bon Pain breads, cropped and mildly retouched, explains AD Marcel Yunes. It's mainly the lighting that brings out their nasality, he says. Photography by BBDO in-house shooter Joel Markman.

Credits

Date
Aug 31, 2006
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Bill Bruce
Senior Creative Director:
Kara Goodrich
Copywriter:
Tommy Troncoso
Client:
Au Bon Pain
Agency:
BBDO-New York
Brand:
Au Bon Pain

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Project Type