Greggs : Not the Christmas no. 1

UK bakery chain Greggs has released a downloadable single for charity Help For Heroes (which helps wounded ex-soldiers) with a little help from the audience. It's made up crowdsourced lyrics, submitted via Greggs followers on Facebook and Twitter. The lyrics also form a mural, which becomes the centerpiece for the time-lapse video and was created by a group of up and coming illustrators. The whole project was conceived by digital design agency Steel and the song, recorded by indie band Silvers, can be downloaded here to make a donation to the charity.