Tesco Shows You the Glory of Food That's More Than Fuel

Do We See a Hint of Lurpak?

Published On
Jul 22, 2013

Editor's Pick

Horse-meat scandal be damned. Tesco is taking a page out of Lurpak's book for a new spot by the same agency, Wieden & Kennedy London, that showcases food and its preparation in glorious color. A slow motion drop of moisture falls onto a toast-and-tomato concoction, and as a lucky man raises his lunch to his lips, he is reminded of all that food is meant to be -- not just to fill a hole, but to remind you of your childhood, solve your problems and even save your life.