Axe's Pretty-Haired Men Can Do It All in Brand's Latest Ad
Haircare Products Claim to Be So Good They Give Guys Time to Concentrate on the Important Stuff
May 04, 2016
In a sign either of how much men have changed, or of how much Axe has changed, the latest ad for the Unilever brand's men's hair care looks to prove that its target user is not just another pretty head of hair. The ad from Interpublic's Ponce, Buenos Aires features attractive millennial men who can fry eggs, level tables, cut onions and fold fitted sheets, yet also have skills to hold down some kind of job outside the home.