LG (Argentina) : Nothing Matters More Than What You Have to Say

BBDO/Buenos Aires recently introduced LG to the Argentine cellphone market with a distinctly offbeat, stock photo-assisted strategy, the gist of which is, "Who really needs a feature-packed cellphone?" It seems LG was pushing a basic model

Published On
Sep 19, 2005

Editor's Pick

BBDO/Buenos Aires recently introduced LG to the Argentine cellphone market with a distinctly offbeat, stock photo-assisted strategy, the gist of which is, "Who really needs a feature-packed cellphone?" It seems LG was pushing a basic model called the G4015, which hasn't even got a still camera, while Motorola and Nokia were pushing models with "innovative and revolutionary features like an integrated videocamera," according to Carlos P

Credits

Date
Sep 19, 2005
Client :
LG (Argentina)
Creative Director :
Papn Ricciarelli
Art Director :
Bruno Tortolano
Copywriter :
Joaquin Cubr
Agency Producer :
Vicky Ferreira
Agency :
BBDO-Argentina
Brand :
LG (Argentina)

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