LG (Argentina) : Nothing Matters More Than What You Have to Say
BBDO/Buenos Aires recently introduced LG to the Argentine cellphone market with a distinctly offbeat, stock photo-assisted strategy, the gist of which is, "Who really needs a feature-packed cellphone?" It seems LG was pushing a basic model
Published On
Sep 19, 2005

Editor's Pick
BBDO/Buenos Aires recently introduced LG to the Argentine cellphone market with a distinctly offbeat, stock photo-assisted strategy, the gist of which is, "Who really needs a feature-packed cellphone?" It seems LG was pushing a basic model called the G4015, which hasn't even got a still camera, while Motorola and Nokia were pushing models with "innovative and revolutionary features like an integrated videocamera," according to Carlos P
Credits
- Date
- Sep 19, 2005
- Client :
- LG (Argentina)
- Creative Director :
- Papn Ricciarelli
- Art Director :
- Bruno Tortolano
- Copywriter :
- Joaquin Cubr
- Agency Producer :
- Vicky Ferreira
- Agency :
- BBDO-Argentina
- Brand :
- LG (Argentina)
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Project Type