An Expat Gingerbread Man Travels Home for Christmas in Ad by Australia's David Jones
Animated Travels From TBWA/Sydney
Nov 10, 2017
Australia's largest department store chain David Jones is the latest retailer to debut its Christmas campaign, with an animated spot that centers on an expat Aussie gingerbread man traveling home with presents for his family.
Set to the track "Everybody's Talkin'," the 90-second film sees the gingerbread man ticking off items on his gift list as he visits London, New York, Paris and the Alps, and almost coming to a nasty end as he gazes through the window of a chocolate shop. Thankfully, he's rescued by a mysterious figure (Santa?) who mails him back to his gingerbread family in Australia.
The spot is by TBWA Sydney and Maud and directed by the Sweet Shop's Mark Albiston. The computer generated character was created by Alt.vfx in Sydney and Brisbane, in conjunction with Steve Sharp at Imagineer London. The wider campaign includes gingerbread family-themed windows in David Jones stores.