Now that's good

Helping an iconic bean brand live outside of the can.

Published On
Oct 28, 2021

Description

BUSH’S® Beans has been a household name for over a century, and yet, they’ve lost their place in the minds and mouths of younger generations. Bush’s knew that if they wanted to find a place in millennial shopping carts, innovation would need to be the top priority. So to spread the word about the new product line, we launched a campaign featuring an eye-catching, mouthwatering content series dedicated to educating millennials about what BUSH’S does best: making beans, in any form, taste amazing. The goal: prove the concept works with millennials.

 

 

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Credits

Date
Oct 28, 2021
Client :
Curiosity
Client :
Bush's
Creative Director :
Lee Taylor
Copywriter :
Curt Chapkowski
Art Director :
David Rish
Senior Account Executive :
Maggie Schwartz
Director of Creative Services :
Courtney Frank
Executive Producer :
Dan Bryant
Production/Post/VFX :
Sugarhi

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Project Type