Director Marc Forster of Tool recently brought the famous toys of "Winnie the Pooh" to life in animation, interacting with a real-life Ewan McGregor in the movie "Christopher Robin." Now, he's worked similar magic for an insurance brand ad from Australia, focusing on road safety during the holidays.
The spot for NRMA, created by The Monkeys, sees a little girl and her magical CGI toy bunny driving with her father, who's distracted by work worries. When a call from the office comes in, the girl urges her toy to do something, and he manages to get rid of the phone, narrowly avoiding a car accident. The father is prompted to put his phone away, and the spot ends with the message "‘Don’t Drive Naughty, Drive Nice."
The wide campaign includes OOH work influenced by answers from kids from around New South Wales and Queensland who were asked to show us why adults should "drive nice." On radio a group of kids adapted the drive nice message to the tune of famous Christmas carols while across mobile, a Facebook augmented reality camera effect has been created that allows viewers to look like the film's toy bunny and share the message.