'Christopher Robin' Director Marc Forster moves on to a magical toy bunny in this Australian road safety spot

Character gets a distracted dad to 'drive nice' for the holidays

Published On
Nov 13, 2018

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Director Marc Forster of Tool recently brought the famous toys of "Winnie the Pooh" to life in animation, interacting with a real-life Ewan McGregor in the movie "Christopher Robin."  Now, he's worked similar magic for an insurance brand ad from Australia, focusing on road safety during the holidays.

The spot for NRMA, created by The Monkeys, sees a little girl and her magical CGI toy bunny driving with her father, who's distracted by work worries. When a call from the office comes in, the girl urges her toy to do something, and he manages to get rid of the phone, narrowly avoiding a car accident. The father is prompted to put his phone away, and the spot ends with the message "‘Don’t Drive Naughty, Drive Nice."

The wide campaign includes OOH work influenced by answers from kids from around New South Wales and Queensland who were asked to show us why adults should "drive nice." On radio a group of kids adapted the drive nice message to the tune of famous Christmas carols while across mobile, a Facebook augmented reality camera effect has been created that allows viewers to look like the film's toy bunny and share the message.

Credits

Date
Nov 13, 2018
Client:
NRMA
Agency:
The Monkeys
Chief Marketing Officer:
Brent Smart
NRMA Marketing Director:
Sally Kiernan
Creative & Innovation Lead:
Elizabeth Stokes
Creative & Innovation Specialist:
Danielle Picker
Content Director:
Zara Curtis
Social Mead Lead:
Gerry Avalos
Creative & Content Development Lead:
Simeon Bartholomew
Integrated Content Producer:
Vanessa Buckley
Cofounder & Group Chief Creative Officer:
Scott Nowell
Cofounder & Group CEO:
Mark Green
Managing Director:
Matt Michael
Chief Strategic Officer:
Fabio Buresti
Executive Creative Director:
Vince Lagana
Creative Director:
Ben Sampson
Innovations Director:
Jay Morgan
Art Director:
Tessa Chong
Copywriter:
Max Rapley
Planning Director:
Michael Hogg
Strategic Planner:
Charlotte Marshall
Business Director:
Humphrey Taylor
Group Content Director:
Katie Wong-Hee
Content Manager:
Katherine Kennedy
Content Manager:
Sophie Finckh
Head of Production:
Senior Broadcast Producer:
Jade Rodriguez
Senior Integrated Producer:
Sonia Eberington
Digital Producer:
Tamara Wohl
Producer:
Tanith Williamson
Producer:
Alex Watson
Digital Design Lead:
Eva Goodney
Designer:
Laura Ives
Digital Designer:
Lauren Elliott
Designer/Finished Artist:
Lucinda Hansen
Front End Developer:
Han Lee
Production Company:
Exit Films
Production Company:
Tool of North America
Director:
Marc Forster
Executive Producer:
Brad Johns
Producer:
Lee Trask
Executive Producer:
Leah Churchill-Brown
Producer:
Karen Sproul
Director of Photography:
Ginny Loane
AR Camera Effects Production:
ALT VFX
Post Production:
The Editors
Editor:
Alexandre de Franceschi
Producer:
Nicoletta Rousianos
Animation:
Framestore
VFX Supervisor:
Michael Ralla
Post Producer:
Rachel Mariscal Creasey
Sound Design:
Song Zu
Engineer:
Simon Kane
Producer:
Katrina Aquilia

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