NSPCC : The Sh*t Kids Say

Don't wait.

Published On
Mar 27, 2012

Editor's Pick

The UK's NSPCC enlisted Skins director Amanda Boyle and London agency Inferno for this heartbreaking YouTube spot, highlighting the fact that many people wait too long to report suspected child abuse. The charity's research found that most people ignore worries over a child's safety for about a month before calling. The campaign is being launched in partnership with online parenting forum NetMums.