NTT DoCoMo : Xylophone--Best of 2011 TV #6

Wood is good.

Published On
Apr 04, 2011

Editor's Pick

One of the best spots of 2011 was this stunning spot by Japanese agency Drill Inc., promoting the wood-encased NTT DoCoMo SH-08C phone. The agency created a giant wooden xylophone in the middle of the forest. A wooden ball rolls down the instrument to play the keys, each of which make up individual notes of Bach's Cantata 147, aka "Jesu, Joy of Man's Desire." According to Drill Inc. creative director Morihiro Harano in the NYTimes, the xylophone was the real deal and no soundtrack was added.

Credits

Date
Apr 04, 2011
Brand:
NTT DoCoMo
Client:
NTT DoCoMo
Agency:
Drill Inc.
Creative Director:
Morihiro Harano
Copywriter:
Noriko Yamada
Art Director:
Jun Nishida
Sound Design:
Jun Nishida
Wood Engineer:
Mitsuo Tsuda
Director:
Seiichi Hishikawa
Cinematographer:
Eitaro Yamamoto
Editor:
Hitoshi Kimura
Producer:
Toshifumi Oiso
Producer:
Hideyuki Chihara
Agency Producer:
Ayako Yoshinoya

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Project Type