This College Pranked Graduates to Make an Ad About Their Real-World Skills
Campaign by Kaplan University Aims to Show How Well-Equipped You'll Be
May 09, 2017
A new campaign by Kaplan University chose an unusual way to demonstrate how well-equipped for the real world its graduates are. The Florida-based college set up unsuspecting graduates in fake scenarios and pranked them into showing off their skills.
Two films, by Arnold Worldwide, center on nursing grads, seen here, and IT graduates. (There's also a 30 second teaser version of the nursing spot.) All were told they were being filmed for a documentary. Then, something surprising happened: in the nursing scenario, a car seemingly crashes into a nearby cyclist and he hurts his shoulder, while in the IT scenario, the network of the company they were visiting went down.
In both situations the graduates are well-placed to go in and help, and they do an admirable job. Later, it's revealed to them that the people are all actors it's actually an ad for Kaplan -- and the aim of the campaign is to show how the university truly prepares you for the real world.