This College Pranked Graduates to Make an Ad About Their Real-World Skills
Campaign by Kaplan University Aims to Show How Well-Equipped You'll Be
Editor's Pick
A new campaign by Kaplan University chose an unusual way to demonstrate how well-equipped for the real world its graduates are. The Florida-based college set up unsuspecting graduates in fake scenarios and pranked them into showing off their skills.
Two films, by Arnold Worldwide, center on nursing grads, seen here, and IT graduates. (There's also a 30 second teaser version of the nursing spot.) All were told they were being filmed for a documentary. Then, something surprising happened: in the nursing scenario, a car seemingly crashes into a nearby cyclist and he hurts his shoulder, while in the IT scenario, the network of the company they were visiting went down.
In both situations the graduates are well-placed to go in and help, and they do an admirable job. Later, it's revealed to them that the people are all actors it's actually an ad for Kaplan -- and the aim of the campaign is to show how the university truly prepares you for the real world.
Credits
- Date
- May 09, 2017
- Brand :
- Kaplan University
- Client :
- Kaplan University
- Agency :
- Arnold Worldwide
- Chief Executive Officer :
- Greg Marino
- President :
- Betty Vandenbosch
- Chief Marketing Officer :
- Kathy Klinger
- Vice President, Marketing :
- Carrie Klotz
- Director, Marketing :
- Cherlyn Warner
- Senior Marketing Manager :
- Lisbeth Matheus
- IT :
- Alan Rynarzewski
- Executive Vice President, Executive Creative Director :
- David Register
- Senior Vice President/Group Creative Director :
- Dylan Bernd
- Associate Creative Director :
- Larry Fahey
- Associate Creative Director :
- Kristine Andrews
- Art Director :
- Julianna Rose
- Copywriter :
- Adia Betts
- Executive Vice President, Director, Content Production :
- Bill Goodell
- Senior Vice President, Associate Director :
- Spring Clinton
- Broadcast Producer :
- Emily LaPierre
- Senior Vice President, Brand Strategy Director :
- Andrew Butler
- Executive Vice President, Managing Director :
- Barbara Reilly
- Senior Vice President, Marketing :
- Sarah Taylor
- Senior Marketing Manager :
- Emily Kohlbeck
- Casting Agent :
- Mimi Webb Miller
- Assistant Academic Graduate Program Chair :
- Dr. Michelle Pedulla
- Editorial :
- PS260
- Editor :
- JJ Lask
- Post Producer :
- Marlinda Walcott
- Assistant Editor :
- Tyler Hurst
- Assistant Editor :
- Erica O'Brien
- Executive Producer :
- Carol Dunn
- Executive Producer :
- Zarina Mak
- Head of Production :
- Laura Patterson
- Graphic Designer :
- Patrick Lavin
- Graphic Designer :
- Michael Marciano
- Flame Artist :
- Margaret Yang
- Music :
- Human Worldwide
- Sound Designer :
- People of Rhythm
- Sound Designer :
- Brian Keigher
- Mix Company :
- Plush - New York
- Mixer :
- Rob Fielack
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