Nutro : What's Real? What's Not?

The Truman Show... for dogs.

Published On
Aug 17, 2011

Editor's Pick

Dog food-maker Nutro and BBDO San Francisco want you to question what real is. In a new television spot directed by Iain MacKenzie, a dog owner is seen playing fetch with her pup when the stick she's throwing gets caught in Truman Show-esque barrier.

The message: Just like The Matrix fools you, so can your dog food. Nutro's products are all-natural and real, the way you should expect your reality to be.

Credits

Date
Aug 17, 2011
Brand:
Nutro
Client:
Nutro
Agency:
BBDO-San Francisco
Executive Creative Director:
Mike McKay
Creative Director/Writer:
Jack Harding
Associate Creative Director, Art Director:
Page Kishiyama
Producer:
Lindsey Wood
Production Company:
Paydirt Productions
Executive Producer:
Jonathan Ker
Producer:
Skot Bright
Editorial:
Union Editorial
Editor:
Einar
Producer:
Rob McCool
Visual Effects:
Resolution LA
Mix:
Play Santa Monica
Music Company:
Human
Director:
Iain Mackenzie

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Project Type