NYC Ballet : NYC Ballet Art Series

Ballet travels beyond Lincoln Center.

Published On
Jan 09, 2013

Editor's Pick

The New York City Ballet and DDB New York are hoping that younger New Yorkers might get interested in the ballet -- and have enlisted the talents of artist FAILE, the Brooklyn-based duo of Patrick McNeil and Patrick Miller to make their case. The NYCB Art Series, which includes print, digital banners, out-of-home efforts and postcard inserts, will feature artwork by FAILE and will be placed in neighborhoods not usually associated with Swan Lake: The Lower East Side, East Village and Williamsburg. The artwork combines cool graphic, Parisian cabaret-style aesthetics with ballet-related imagery, like slippers and women mid-pirouette. The series will continue with more collaborations with other artists.

Credits

Date
Jan 09, 2013
Brand:
NYC Ballet
Client:
NYC Ballet
Agency:
DDB-New York

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Project Type