NYC billboards let you donate to Ukraine relief on the spot

Campaign for the United Nations Refugee Agency features signs from Russian protestors and invites passersby to contribute through contactless payment

By
Keira Wingate
Published On
Apr 07, 2022
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As the war in Ukraine continues, billboards in New York City have been turned into donation stations to help with Ukraine relief efforts. 

Protests signs used by people in Moscow, Russia feature in the billboards at 213W 30th Street and 7W 36th Street. The boards also include contactless donation stations that allow passersby to quickly tap their debit or credit card in order to donate one of the three amounts: $2, $5 or $10. Donations are powered by Tiptap, a standalone payment receiver. 

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The signs in the ads are from actual Russian protestors who have been demonstrating against the invasion of Ukraine. They say  “нет войне,” which translates to, “No to war” in English. Russia recently criminalized anti-war protests and approximately 15,000 Russian civilians have been arrested in anti-war protests. 

All donations go to the UN Refugee Agency, which has launched the Ukraine Emergency to provide life-saving protection to families who have had to flee their homes because of the war. It’s been estimated that over four million people have fled Ukraine and gone to neighboring countries seeking shelter. The UN has also reported that around 6.5 million people are displaced within the country. The campaign was created out of Mischief @ No Fixed Address.

Donations will go to a range of things, such as access to daycare centers for children, legal counseling, sleeping bags and providing plastic tarpaulin to help families protect their homes from the winter weather.

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Credits

Date
Apr 07, 2022
Client :
UNHCR
Agency :
Mischief @ No Fixed Address

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