Fight for Peace Becomes Poetic in New Ad for Sony PS4 'Killzone: Shadow Fall'
BBH New York Brings Emotional Backstory to the Guns and Violence
Nov 04, 2013
Sony's new PS4 console will soon hit the shelves, and along the way, we'll be seeing the launch of major new titles, including the latest installment of the Killzone franchise, "Shadowfall." BBH New York introduces the new game with this riveting spot directed by Biscuit's Noam Murro that contextualizes all the violence of warfare with the emotional complexities that surround it. Rather than focusing on new moves and capabilities, the spot follows the moral journey of one of the game's "shadow marshals" and what motivates his fight: the pledge to "uphold the sanctity of life."
The campaign includes an accompanying website, taketheoath.com, which will showcase an extended version of the spot and debut more features closer to the game's launch on November 15.