Graubunden Tourism : Obermutten Goes Global-Best of 2011 IX #5
Worldwide Facebook fame for a tiny village.
Published On
Nov 09, 2011
Editor's Pick
The tiny Swiss village of Obermutten became a worldwide hit on Facebook thanks to a campaign by Jung von Matt/Limmat for the Graubunden department of tourism and ranks #5 in our interactive category in 2011.
When the village launched its Facebook page, it carried a video showing the mayor, who promised that anyone who 'liked' Obermutten would have their profile picture posted on the village's official notice board. Over 9,000 people so far have become fans of the village; the campaign has been reported in over 20 countries and was even reported on a main news bulletin in South Korea. (Meanwhile the notice board is full up, so the village has resorted to posting the pictures on barn walls).
Credits
- Date
- Nov 10, 2011
- Agency :
- Jung von Matt-Limmat
- Brand :
- Graubunden Tourism
- Client :
- Graubunden Tourism
- Creative Director :
- Livio Dainese
- Creative Director :
- Fernando Perez
- Copywriter :
- Samuel Christ
- Copywriter :
- Alain Eicher
- PR :
- Cyrill Hauser
- Art Director :
- Maurus Zehnder
- Graphic Designer :
- Laura Grmann
- Graphic Designer :
- Bettina Veith
- Art Buyer :
- Erasmo Palomba
- Assistant Camera :
- Jyri Pasanen
Need a credit fix? Contact the Creativity Editors
Project Type
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