Philips : Obsessed with Sound
Hear, hear.
Editor's Pick
Tribal DDB Amsterdam rejoins Phillips for "Obsession with Sound," an interactive music experience that shows off the brand's audio range. The campaign, which is live on the Facebook page, lets you listen to the Grammy-award winning Metropole Orchestra, and single out each musician to hear details of their individual tracks. Singling out a musician also gives you access to their musical tendencies, background and personal Twitter and blog feeds. The idea is to "hear every detail" -- something that Phillips says its range of speakers can also achieve.
Alongside the campaign, there's also a contest that challenges entrants to create their own compositions, which will then be judged by a distinguished jury. The winning track will be arranged and played by the Metropole Orchestra and recorded in a music video.
This follows a string of notable projects from Tribal DDB for Phillips, including the Cannes Grand Prix-winning "Carousel" and the ambitious "Parallel Lines" films.
Credits
- Date
- Sep 06, 2011
- Brand :
- Philips
- Client :
- Philips
- Agency :
- Tribal DDB-Amsterdam
- Executive Creative Director :
- Chris Baylis
- Concept :
- Bart Mol
- Concept :
- Pol Hoenderboom
- Art Director :
- Bart Mol
- Copywriter :
- Pol Hoenderboom
- Design :
- Robbin Cenijn
- Creative Technologist :
- Ian Bauer
- Director :
- Rob Chiu
- Technical Lead :
- Jan Willem Penterman
- Strategy :
- Henk Rijks
- Production :
- Jeroen Jedeloo
- Production :
- Richard Land
- Production :
- Christy Wassenaar
- Production Company :
- Stink Studios
- Orchestra :
- Metropole Orchestra
- Conductor :
- Jules Buckley
- Composition :
- I'm No Prototype
- Composer :
- Berend Dubbe
- Composer :
- Sonja van Hamel
- Music Supervisor :
- MassiveMusic
- Executive Producer :
- Marcel Kornblum
- Executive Producer :
- Mark Pytlik
- Interactive Production :
- Peter Arato
- Interactive Production :
- Dan Beattie
- Interactive Production :
- Philip Bulley
- Interactive Production :
- Magnus Dahlstrand
- Interactive Production :
- Dave Luff
- Interactive Production :
- Marcel Kornblum
- Interactive Production :
- Neil Nand
- Director, Photography :
- Matias Boucard
- Interactive Producer :
- Tania Zemljak
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