Like Father, Like Son in New 'Summer of Audi' Spot
Ad promotes site that lets you engineer your own car
Jun 18, 2013
For some, auto obsession starts at a young age. In this Audi spot out of Venables, Bell + Partners, a concerned mother questions her husband about their son's intense focus, organization and precision when building a car with his building blocks. The young boy in question pays her no mind as she stares at him. Mom’s question falls on deaf ears, as dad is equally engrossed in his own car project – the new Audi USA website that allows you to engineer your own car (part of the "Summer of Audi" campaign). “Definitely the Quattro,” he mutters to his mobile device, intent on his creation.