Like Father, Like Son in New 'Summer of Audi' Spot

Ad promotes site that lets you engineer your own car

Published On
Jun 18, 2013

Editor's Pick

For some, auto obsession starts at a young age. In this Audi spot out of Venables, Bell + Partners, a concerned mother questions her husband about their son's intense focus, organization and precision when building a car with his building blocks. The young boy in question pays her no mind as she stares at him. Mom’s question falls on deaf ears, as dad is equally engrossed in his own car project –  the new Audi USA website that allows you to engineer your own car (part of the "Summer of Audi" campaign). “Definitely the Quattro,” he mutters to his mobile device, intent on his creation.


Jun 19, 2013
Brand :
Client :
Agency :
Venables Bell & Partners-San Francisco
Executive Creative Director :
Paul Venables
Executive Creative Director :
Will McGinness
Creative Director :
Erich Pfeifer
Creative Director :
Tyler Hampton
Art Director :
Rich North
Copywriter :
Daniel Bonder
Director, Integrated Production :
Craig Allen
Agency Producer :
Mandi Holdorf
Production Company :
Director :
Tom Guard
Director :
Charlie Guard
Director, Photography :
Joost Van Gelder
Executive Producer :
Patrick Milling Smith
Executive Producer :
Brian Carmody
Executive Producer :
Lisa Rich
Executive Producer :
Allison Kunzman
Producer :
Alexandra Lisee
Editing Company :
Rock Paper Scissors
Editor :
Ted Guard
Sound Design :
Sound Designer :
Eddie Kim
Music :
The Ski Team
Mix :
John Bolen, Play Studios
Visual Effects :
The Mill
Visual Effects Producer :
Adam Reeb

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Project Type