Wieden + Kennedy New York has extended the "Occasionally Perfect" theme of its Heineken Light campaign outdoors with this ongoing billboard effort. The agency put up a barebones sign of the brew on a street corner in Manhattan. Most of the time, it just sits there looking average, but on Wednesday night this week, the agency made it the backdrop for the perfect NYC experience, a surprise performance from "TV On the Radio." More perfect moments around the board are to come-and the billboard may travel too. The effort was also teased on Heineken's Facebook page and on Twitter with the #occasionallyperfect hashtag.