Heineken Light : Occasionally Perfect Billboard

More than just a billboard.

Published On
Aug 18, 2011

Editor's Pick

Wieden + Kennedy New York has extended the "Occasionally Perfect" theme of its Heineken Light campaign outdoors with this ongoing billboard effort. The agency put up a barebones sign of the brew on a street corner in Manhattan. Most of the time, it just sits there looking average, but on Wednesday night this week, the agency made it the backdrop for the perfect NYC experience, a surprise performance from "TV On the Radio." More perfect moments around the board are to come-and the billboard may travel too. The effort was also teased on Heineken's Facebook page and on Twitter with the #occasionallyperfect hashtag.


Aug 19, 2011
Brand :
Heineken Light
Client :
Heineken Light
Agency :
Wieden & Kennedy
Creative Director :
Scott Vitrone
Creative Director :
Ian Reichenthal
Copywriter :
Charles Hodges
Art Director :
Gary Van Dzura
Head of Agency Production :
Gary Krieg
Content Producer :
Nik Traxler
Digital Strategist :
Marshall Ball
Production Company :
Show Cobra
Director :
Matt Boyd
Executive Producer :
Jason Ross
Line Producer :
Bryan Walters
Director, Photography :
Matt Boyd
Post Production Company :
Show Cobra
Editor :
Dominic Whitworth
Audio Post Production Company :
Show Cobra
Executive Producer :
Tony Berger

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Project Type