Ocean City, Maryland: Fun Family

Ocean City, Maryland has always been synonymous with family fun. And they wanted to keep it that way. So they asked MGH to create a campaign that strongly draws families to the beach resort, emphasizing all the fun activities that await. We responded with a testimonial campaign featuring the world’s foremost experts on family fun -- aka “The Fun Family.” Steven Fun, Marjorie Fun and the Fun children would visit Ocean City and have the time of their lives. The Fun campaign extended to radio, digital, outdoor, web and social.