Ocean City, Maryland: Fun Family

This family knows fun

Published On
Mar 28, 2018

Description

Ocean City, Maryland has always been synonymous with family fun. And they wanted to keep it that way. So they asked MGH to create a campaign that strongly draws families to the beach resort, emphasizing all the fun activities that await. We responded with a testimonial campaign featuring the world’s foremost experts on family fun -- aka “The Fun Family.” Steven Fun, Marjorie Fun and the Fun children would visit Ocean City and have the time of their lives. The Fun campaign extended to radio, digital, outdoor, web and social.

Credits

Date
Mar 28, 2018
Creative & Art Director:
Dave Wassell
Copywriter:
John Patterson
Director:
The Goetz Brothers
Agency Producer:
Steve Blair
Post Production:
Cerebral Lounge
Account Director:
Lindsey Halpin
Agency:
MGH

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Project Type