The Aggrieved Pinky Gets its Revenge in This Oreo Spot Promoting Thins
Film and Instagram Campaign Highlight Cookie's Slimline Delicacy
Aug 03, 2015
In this video promoting its Oreo Thins cookies, Oreo pays witty tribute to the "forgotten finger" -- that is, the pinky. Turns out the pinky is having a little rant about being left out of all the fun, like gesticulating at other drivers or being the universal seal of approval, and is aggrieved at only being used for "legally binding agreements for-10-year olds." However, the passive-aggressive little finger approves of Oreo Thins, being so elegantly slimline your other fingers look big and ugly.
The brand is also posting some fun Instagram images of Oreo Thins in elegant, delicate poses suitable for different occasions, like teatime, work break at your desk and, er, card games.
The campaign is by 360i and directed by Matthew Thompson of North of New York.