Audi : Ode to Quattro

This one's hard to shake.

Published On
Dec 10, 2012

Editor's Pick

Zulu Alpha Kilo gets festive with this new installation promoting Audi Canada's S6. For "Ode to Quattro" the agency created a 26-foot interactive snow globe outside Toronto's Gardiner Museum. Until December 24th, passersby can view a tricked out S6, which powers a giant music box and shifting holiday landscape as it drives. Viewers will also be able to "shake" the snowglobe, albeit with the help of iPads that trigger snow to fall in the setup. Participants will also get a chance to win various prizes each day, which include a 5-day trip to Scandinavia's Arctic region, where they'll also be treated to an Audi S.