Target's holiday campaign includes a 13-minute digital and audio book narrated by Neil Patrick Harris that ties in with its TV commercial.
The storybook, titled "The Odyssey Storybook: Three Kids, a Dog and an Epic Quest to Light a Ridiculously Giant Tree," was written by Target and 72andSunny, illustrated by Invisible Creatures and produced in partnership with digital production company MediaMonks. It features interactive play, sound effects and animation and will be available online throughout the season.
It accompanies TV campaign "The Holiday Odyssey" that features three children, Sophia, Nina and Jack, along with faithful pup Bullseye, embarking on an adventure-filled quest to light a Christmas tree in a land of toys and the occasional dessert.
For more on the campaign, head over to AdAge.com.