JetBlue Creates Office-Themed Souvenirs to Remind You to Take a Vacation
Choose a Printer Snowglobe or a Human Resources Scented Candle
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JetBlue is encouraging people to take a vacation with a range of ironic "souvenirs" that remind them how much time they spend at the office.
The Office Souvenirs line, created by the airline's agency Mullen Lowe, reimagines typical souvenir shop trinkets like snowglobes, candles, keychains, mugs and clothing with an office theme, to "reflect the memories we're busy making at the office instead of on vacation." For example, there's a Human Resources scented candle or the Water Cooler branded water bottle, both of which feature in shoppable Instagram posts. Other items include a "Memorable Bagels" commemorative plate, a printer in a snow globe and a baseball cap adorned with the message "Don't forget to CC me."
The items are available to buy online, and JetBlue also took them to an office building in NYC's Financial District to hand them out to workers. Production company NA Collective also worked on the campaign.
It's the latest of a series of innovative summer campaigns by the agency encouraging New Yorkers to book flights. In July, it surprised New Yorkers with an interactive outdoor activation on Broadway in which a phone rang, inviting them for a weekend in Bermuda. It also created Little Tickets, a campaign in which kids got to choose the family vacation via a pint-sized travel agency.
Credits
- Date
- Aug 23, 2017
- Brand :
- JetBlue
- Client :
- JetBlue
- Agency :
- MullenLowe
- Chief Creative Officer :
- Mark Wenneker
- Executive Creative Director :
- Tim Vaccarino
- Executive Creative Director :
- Dave Weist
- Creative Director :
- Julia Neumann
- Creative Director :
- Amy Ferguson
- Associate Creative Director :
- Ian Fairbrother
- Copywriter :
- Ian Fairbrother
- Associate Creative Director :
- Chris Cavalieri
- Art Director :
- Alyssa Cavanaugh
- Art Director :
- Chris Cavalieri
- Experiential Production Company :
- NA Collective
- Director :
- Kevin Starkes
- Executive Producer :
- Nicolette Coan
- Photographer :
- Andrew B. Myers
- Producer :
- Ahmer Khan
- Stylist :
- Wendy Schelah
- Production Company :
- Apostrophe
- Director :
- Andrew B. Myers
- Line Producer :
- Ahmer Khan
- Editing House :
- PS260
- Editor :
- Matt Posey
- Animator :
- Matt Posey
- Executive Producer :
- Zarina Mak
- Audio Mix :
- Plush
- Engineer :
- Rob Fielack
- Senior Vice President/Group Account Director :
- Emily Brooks
- Account Director :
- Molly Bluhm
- Account Supervisor :
- Matthew Duerr
- Account Executive :
- Bayla Werman
- Vice President, Group Strategy Director :
- Ellie Gogan-Tilstone
- Senior Strategist :
- Mike Patrick
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