The Smartest Smart Car Ad You'll Ever See

Cannes Gold Film and Film Craft Lions winner shows just what the little vehicle is capable of

Published On
Jun 25, 2013

Editor's Pick

When Cannes awards show attendees saw this clever spot, created out of BBDO Germany for Smart Car, on the big screen in the South of France last week, there was an audible gasp of surprise -- mostly because barely anyone had seen this commercial before. This Gold Film and Film Craft Lion winner is a clever nod to all the city folk, who know that while they may not need a vehicle that can traverse muddy roads or dive into swamps, they do need one thay can maneuver itself when it matters most. Extra points for also featuring a Mercedes-Benz in the spot, since the two companies are both owned by Daimler. 


Jun 25, 2013

Need a credit fix? Contact the Creativity Editors

Project Type