Geico : Old McDonald
Geico debuts 'Did You Know' campaign
Published On
Jun 30, 2013
Editor's Pick
"15 minutes could save you 15 per cent." It's a well-known tagline for Geico, perhaps one of the most recognized ones currently on air. The insurance giant capitalizes on this for two new spots out of The Martin Agency, by positioning the tagline as a well-known fact, but adding on two, strange facts you might not know: that owls aren't always wise, and Old MacDonald was a terrible speller. Read more about Geico's burgeoning growth at AdAge.com.
Credits
- Date
- Jul 01, 2013
- Brand :
- Geico
- Client :
- Geico
- Agency :
- The Martin Agency
- Chief Creative Officer :
- Joe Alexander
- Senior Vice President/Group Creative Director :
- Steve Bassett
- Vice President/Creative Director :
- Wade Alger
- Senior Copywriter :
- Neel Williams
- Vice President/Senior Art Director :
- Justin Harris
- Vice President/Agency Executive Broadcast Producer :
- Molly Souter
- Agency Music Producer :
- Nicole Hollis-Vitale
- Agency Junior Producer :
- Emily Taylor
- Group Talent Director :
- Suzanne Wieringo
- Production Company :
- Radical Media
- Director :
- Steve Miller
- Executive Producer :
- Gregg Carlesimo
- Producer :
- Barbara Benson
- Director, Photography :
- Salvatore Totino
- Production Designer :
- Jesse Benson
- Editorial Company :
- The Whitehouse - Chicago
- Editor :
- Matthew Wood
- Editorial Company Executive Producer :
- Dan Bryant
- Producer :
- Dawn Guzowski
- Assistant Editor :
- Caleb Hepler
- Post Production Company :
- The Mill
- Producer :
- Colin Blaney
- Telecine :
- Company 3
- Colorist :
- Tim Masick
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Project Type
