Old Navy : Super C-U-T-E

Looking cute in any situation

Published On
Feb 17, 2011

Editor's Pick

Old Navy's new spot leaves the Supermodelquins behind in favor of real people in the start of a new music-centric campaign.

The ads will include original music tracks to be released by Old Navy - for example, this spot features "Super C-U-T-E" by Audio Threadz, with the ad showing a girl who looks cute in any everyday situation. When consumers use mobile app Shazam to identify any of the songs, key looks, styling tips and deals will pop up.

Meanwhile, 'leaked' video of the Supermodequins auditioning, unsuccessfully, for the new commercials is being shown on YouTube

Credits

Date
Feb 17, 2011
Brand:
Old Navy
Client:
Old Navy
Agency:
Crispin Porter & Bogusky
Worldwide Chief Creative Officer:
Rob Reilly
Vice President, Co-Executive Creative Director:
Tiffany Rolfe
Creative Director:
Robin Fitzgerald
Creative Director:
Omid Farhang
Associate Creative Director:
Meghan DeRoma
Copywriter:
Brittany Poole
Art Director:
Brett Westnedge
Senior Integrated Producer:
Amy Bonin
Integrated Producer:
Katie Porter
Production Company:
HSI
Director:
Joseph Kahn
Executive Producer:
Michael McQuhae
Producer:
Richard Weager
Editorial Company:
Beast Editorial
Editor:
David Blackburn
Finishing House:
Method Studios
Mix House:
POP Sound
Mixer:
Zac Fisher
Music:
Honor Roll
Special Effects:
Ingenuity Engine
Graphics House:
Syndrome Studio
Management Supervisor:
Laura Likos
Content Supervisor:
Georgette Young
Content Manager:
Charissa Kinney
Assistant Content Manager:
Jen Miller
Cognitive Anthropologist:
Lindsey Allison
Executive Integrated Producer, Music:
Bill Meadows

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