For those of you who found it a bit of a letdown when Fabio announced his appointment as the New Old Spice Guy, turns out Wieden + Kennedy Portland had something special stashed under the B-lister's loincloth. This morning on YouTube and Twitter, the man with the mane threw down a challenge to Isaiah Mustafa aka The Man Your Man Could Smell Like. The "internets duel" will take place tomorrow at 9am PST.
In the spot, Fabio seems to have taken over the original set of the first TMYMCSL spot, and on YouTube, he's started to pull an Isaiah with his own video responses like this and this.
And. . .this just in, The Man Your Man Could Smell Like has accepted Fabio's challenge.