Old Spice Hair Literally Comes Alive and 'Gets Results' in New W+K Effort

Tom Kuntz Directs Two New Spots to Promote Expanded Haircare Line

Published On
Jan 27, 2014

Editor's Pick

Let your hair do the talking -- and not just because you're swishing it around. Old Spice and Wieden & Kennedy release a couple of new commercials by Tom Kuntz that shows that hair washed and cared for with Old Spice is so alive, so voluble, that it might jump off your head and do your talking for you. The ads will air on TV on Super Bowl Sunday, after the game.

Credits

Date
Jan 27, 2014
Brand:
Old Spice Hair
Client:
Old Spice Hair
Agency:
Wieden & Kennedy-Portland
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Copywriter:
Jason Kreher
Art Director:
Max Stinson
Producer:
Hayley Goggin
Producer:
Katie Reardon
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
Joe Staples
Head of Production:
Ben Grylewicz
Production Company:
MJZ
Director:
Tom Kuntz
Executive Producer:
Scott Howard
Line Producer:
Emily Skinner
Director, Photography:
Andre Chemetoff
Editoral Company:
Mackenzie Cutler
Editor:
Gavin Cutler
Assistant Editor:
Ryan Steele
Producer:
Sasha Hirschfeld
Visual Effects Company:
Framestore LA | London
Visual Effects Supervisor:
Alex Thomas
Compositing Supervisor:
Russell Dodgson
Producer:
Tram Le
Producer:
Claudia Lecaros
Flame Artist:
Stefan Smith
Flame Artist:
Trent Shumway
Nuke Lead:
Vanessa DuQuesnay
Nuke Lead:
Jonni Isaacs
Nuke Lead:
J.D. Yepes
Nuke:
Geoff Duquette
Nuke:
Jason Phua
Nuke:
Carl Schroter
Nuke:
Jack Fisher
Nuke:
Anthony Lyons
Nuke:
Katerina Arroyo
Nuke:
Nick Sorenson
Nuke:
Kenneth Quinn Brown
Music Company:
Rumblefish
Producer:
Mikey Ecker
Final Mix:
Lime Studios

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Project Type