Old Spice wants to turn your head into a hood ornament

Latest wacky stunt promotes dry shampoo

Published On
Feb 22, 2019

Editor's Pick

Old Spice now has a dry shampoo offering and it’s advertising it in a very Old Spice way--by creating car hood ornaments out of your head.

The brand and Wieden & Kennedy Portland debuted a new spot and Instagram post promoting the new product. They invite consumers to share their headshots on social media for a chance to win a miniature version of their noggins--hair and all--to adorn their wheels. Contestants will need to tag their pics with #breathoffreshhair and provide a reason why they deserve such a treasure. Car ownership not required.

The contest ends at 11:59 PM EST on Feb. 26. Official rules can be found here.