Old Spice wants to turn your head into a hood ornament
Latest wacky stunt promotes dry shampoo
By
Ann-Christine Diaz
Published On
Feb 22, 2019
Editor's Pick
Old Spice now has a dry shampoo offering and it’s advertising it in a very Old Spice way--by creating car hood ornaments out of your head.
The brand and Wieden & Kennedy Portland debuted a new spot and Instagram post promoting the new product. They invite consumers to share their headshots on social media for a chance to win a miniature version of their noggins--hair and all--to adorn their wheels. Contestants will need to tag their pics with #breathoffreshhair and provide a reason why they deserve such a treasure. Car ownership not required.
The contest ends at 11:59 PM EST on Feb. 26. Official rules can be found here.
Credits
- Date
- Feb 22, 2019
- Client :
- Old Spice
- Agency :
- Wieden & Kennedy-Portland
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Industry
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