Old Spice : I Will Live Forever

Believe and you can achieve.

Published On
Jul 23, 2012

Editor's Pick

Wieden & Kennedy Portland gives the "Believe in Your Smellf" guy an Olympics twist. The spot was directed by Biscuit's Tim Godsall. It stars an unlikely protagonist who wins a neck-breaking number of medals, gains confidence and rises to legendary status (all thanks to self-help tapes, played via an Old Spice Champion-branded walkman).

With this ad, looks like Wieden has proven that when it comes to the Olympics, it can pretty much do it all. For P&G, the agency has already produced the tearjerking "Thank You, Mom" campaign.

Credits

Date
Jul 23, 2012
Brand:
Old Spice
Client:
Old Spice
Agency:
Wieden & Kennedy-Portland
Production Company:
Biscuit Filmworks
Director:
Tim Godsall
Editorial:
Arcade Edit
Visual Effects Company:
The Mission Studio
Music:
tonefarmer
Mix Company:
Lime
Creative Director:
Jason Bagley
Creative Director:
Craig Allen
Copywriter:
Jason Kreher
Art Director:
Max Stinson
Producer:
Jeff Selis
Executive Creative Director/Production:
Mark Fitzloff
Executive Creative Director/Production:
Susan Hoffman
Executive Agency Producer:
Ben Grylewicz
Director:
Tim Godsall
Executive Producer:
Holly Vega
Line Producer:
Rick Jarjoura
Editor:
Geoff Hounsell
Post Producer:
Ali Reed
Visual Effects Supervisor:
Rob Trent
Visual Effects Producer:
Diana Cheng
Music and Sound Company:
tonefarmer
Producer:
Tiffany Senft
Mix Company:
Lime
Mixer:
Joel Waters
Producer:
Jessica Locke

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Project Type