Old Spice Stages an 'Internetervention' to Curb Your Bad Browsing Habits

Wieden Portland Surprises You When You Click on Unseemly Web Banners

Published On
Jan 21, 2014

Editor's Pick

One tip to lose belly fat? Spray tan parties (backed by a Jersey Shore lookalike)? Push up muscle shirts? A neck workout machine? Web banners that sell wild, wonderful and weird things are a-plenty on the Internet -- but that doesn't mean you should click on them. Wieden Portland and Old Spice are here to save you, with a sneaky little campaign that seeds banners to these cheesy products all over the Web. When you click on them, you're rewarded with a video of Isaiah Mustafa telling you he is here for an internetervention, and then proceeds to dress you down in a way only TMYMCSL could do.

Sites include Glitz Electronics, Tough Sheets, Smell Pulse, The Flattering Man, Brodominiums, Fresh Body Coupons and our personal favorite, Flavor Patch.

Credits

Date
Jan 21, 2014
Brand:
Old Spice
Client:
Old Spice
Agency:
Wieden & Kennedy-Portland
Interactive Production Company:
Stink Studios
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Interactive Creative Director:
Matt O'Rourke
Copywriter:
Andy Laugenour
Art Director:
Matt Sorrell
Art Director:
Matt Moore
Art Director:
Croix Gagnon
Executive Interactive Producer:
Mike Davidson
Interactive Producer:
Ben Sellon
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
Joe Staples
Director, Broadcast Production:
Ben Grylewicz
Digital Production Director:
Pierre Wendling
Group Media Director:
Kelly Muller
Associate Media Director:
Kerry Antos
Media:
Lisa Feldhusen
Media:
AJ Blumenthal
Technology Lead:
Ryan Bowers
Business Affairs Lead:
Cindy Lewellen
Print Producer:
Heather Smith Harvey
Group Director, Strategy:
Britton Taylor
Brand Strategy:
Anibal Casso
Digital Strategy Lead:
Michael Holz
Social Strategist:
Danny Schotthoefer
Director, Interactive Strategy:
Zach Gallagher
Digital Production Company:
Stink Studios
Production Company:
Skunk
Director:
Craig Allen
Editorial:
Arcade Edit
Editor:
Geoff Hounsell
Assistant Editor:
Sean Lagrange
Assistant Editor:
Dean Miyahara
Managing Partner:
Damian Stevens
Executive Producer:
Nicole Visram
Producer:
Leslie Carthy
Visual Effects:
Timber
Creative Director:
Kevin Lau
Creative Director:
Jonah Hall
Producer:
Shelby Wong
Lead Flame Artist:
Chris Homel
Lead Flame Artist:
Matt Lydecker
Lead Flame Artist:
Jan Cilliers
Flame Artist:
Eli Beck-Gifford
Flame Artist:
Austin Hickman-Fain
Sound Design and Mix:
Barking Owl
Executive Producer:
Kelly Bayett
Engineer:
Brock Babcock

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Project Type