Old Spice : Rules of Engagement

Pec on pec action.

Published On
Jul 26, 2011

Editor's Pick

In Wieden + Kennedy's latest online play for Old Spice, Isaiah Mustafa aka The Old Spice Guy lays down the rules of engagement for the showdown between him and Fabio on the brand's Youtube channel, asking viewers to vote, via link buttons on the video, to support him, or long hair, as the brand's spokesbeef. Fabio, too, has responded in kind. The pair continue to face off by responding to the same tweets via video responses, offering their own solutions, for example, to one viewer's love letter query. Who will dominate? Time, and video, will tell.

Credits

Date
Jul 26, 2011
Brand:
Old Spice
Client:
Old Spice
Agency:
Wieden & Kennedy
Creative Director:
Jason Bagley
Creative Director:
Craig Allen
Creative Director:
Eric Baldwin
Art Director:
Craig Allen
Art Director:
Jimm Lasser
Copywriter:
Craig Allen
Copywriter:
Jason Bagley
Copywriter:
Brandon Davis
Copywriter:
Michael Illick
Copywriter:
Jarrod Higgins
Copywriter:
David Neevel
Copywriter:
Eric Baldwin
Senior Digital Designer:
Matthew Carroll
Senior Digital Designer:
David Trujillo
Animation:
Adam Sirkin
Animation:
Oliver Rokoff
Interactive Producer:
Ann-Marie Harbour
Interactive Producer:
Andrea Nelson
Studio Designer:
Mike Weihs
Studio Designer:
Peter Yue
Digital Strategy:
Dean McBeth
Broadcast Producer:
Lindsay Reed
Art Buying:
Kimberly Wilder
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Production Company:
Dont Act Big
Director:
Craig Allen
Executive Producer:
Emily Fincher
Line Producer:
Bernadette Spear
Director, Photography:
Tyson Wisbrock
Post Production Company:
Joint Editorial
Executive Producer:
Patty Brebner
Post Producer:
Terra Cloyes
Editor:
Matthew Hilber
Creative Director:
Jason Bagley
Creative Director:
Craig Allen
Creative Director:
Eric Baldwin
Art Director:
Craig Allen
Art Director:
Jimm Lasser
Copywriter:
Craig Allen
Copywriter:
Jason Bagley
Copywriter:
Brandon Davis
Copywriter:
Michael Illick
Copywriter:
Jarrod Higgins
Copywriter:
David Neevel
Copywriter:
Eric Baldwin
Senior Digital Designer:
Matthew Carroll
Senior Digital Designer:
David Trujillo
Animation:
Adam Sirkin
Animation:
Oliver Rokoff
Interactive Producer:
Ann-Marie Harbour
Interactive Producer:
Andrea Nelson
Studio Designer:
Mike Weihs
Studio Designer:
Peter Yue
Digital Strategy:
Dean McBeth
Broadcast Producer:
Lindsay Reed
Art Buying:
Kimberly Wilder
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Production Company:
Dont Act Big
Director:
Craig Allen
Executive Producer:
Emily Fincher
Line Producer:
Bernadette Spear
Director, Photography:
Tyson Wisbrock
Post Production Company:
Joint Editorial
Executive Producer:
Patty Brebner
Post Producer:
Terra Cloyes
Editor:
Matthew Hilber
Copywriter:
Karl Lieberman
Director:
Jim Lesser

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Project Type