Old Spice : Semi-Truck Believe in your smellf. Published On Jun 18, 2012 Editor's Pick W+K asks "Where does courage come from?" in a new video from Old Spice, featuring the ever-inspirational Believe In Your Smellf guy. Most Popular Diesel turns hateful comments into couture worn by Nicki Minaj, Bella Thorne and Tommy Dorfman Bud Light is baiting the Cleveland Browns with locked beer fridges The xx Video Starring Millie Bobby Brown, Ashton Sanders and Paris Jackson Is Also a Calvin Klein Ad Credits Date Jun 18, 2012 Brand: Old Spice Client: Old Spice Agency: Wieden & Kennedy Creative Director: Jason Bagley Creative Director: Eric Baldwin Art Director: James Moslander Copywriter: Marco Kaye Agency Producer: Lindsay Reed Production Company: Biscuit Filmworks Director: Tim Godsall Director, Photography: Simon Duggan Editorial: Arcade Edit Editor: Will Hasell Visual Effects: The Mill Visual Effects Supervisor/CG Lead Artist: Robert Sethi Lead Flame Artist: Giles Cheetham Need a credit fix? Contact the Creativity Editors Project Type Web Film Related work Old Spice: Old Spice Stuck a Whole Smelly Blazer in the Pages of GQ Old Spice: Old Spice : Mask Old Spice: You Can Smell the Old Spice All Over These Weird Love Stories Old Spice: Old Spice Debuts An Ad in French During the Grammys--But What Does it Mean?